pay his speaking fee for his endorsement
First off, Sam, who hasn't done a lot of plumbing since being turned into an icon for the McCain Campaign of 2008, has backed two candidates in the same race. It must be hard to go back to plunging people's toilets when you've been on SNL.
Also, Mr. Wurzelbacher has joined the "Take Our Country Back Tour" joining other fellow 'Americans' such as Sean Hannity, Glenn Beck, Karl Rove and Sarah Palin. (Although, to be honest, "Joe" doesn't even rate a mention on their home page). The goal of said tour is to encourage Americans to vote for candidates who believe "in the right of the American people—and only the American people—to determine the course and destiny of the United States of America." No more of those Kenyan Muslim Fascists deciding our policies for us. (But it is perfectly okay for our foreign policy to be decided by Israel). The Real America, according to Sammy, lives out here, the people who do the jobs that Mr. Plumber would do, if he didn't have a celebrity status to exploit. Sam and Co. don't ask you to vote for Republicans or Democrats, you see, but 'Americans', which has become another one of those right wing code words like 'family values' that mean exclusively white people, or people of color who know their place, like Michael Steele or Piyush "Bobby" Jindal.