Driving through my neighborhood last night on the way to the grocery store, the only houses with lights out were the ones unoccupied due to mortgage foreclosure. What we have is another one of those token gestures by the cultural elite, like lapel ribbons or mandatory "volunteerism" where we are asked to make sacrifices that they won't have to make because of political connections or carbon trading scams where they can continue to pollute as much as they want by buying carbon credits from
Don't get me wrong, I'm not advocating the continuation of the poisoning of our planet, I'm just saying that when corporate types get on board with something like this, there's probably more in it for them than just improving their image. So, please, shop when you feel bummed out, turn out your lights when they want you to, and salivate like a fucking dog every time they ring a bell. But to only do something about the planet only when they suggest (or can make a profit from it)makes them look as powerful as you look silly.